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August 18, 2010

Transmeme XVII

Take some perspective: a bit of bone, a bit of flesh and a bit of noise.

August 16, 2010

The World Theater V - The Voyeur of Taste

It sounds a little perverted, I know. I do not know to what extent it will. The truth is that I discovered over time, I enjoyed watching others enjoy. And do not think of the carnal pleasures, I do not talk about sex, as understood in the classic voyeurism. If you like, you can jump now to another page or another subject.

You see, I've never been a person of great passions or hobbies. I enjoy things in moderation, and although I like most things, I can not say that I go crazy for any food, drink, entertainment, theme, activity, color, or day of the year. I guess that is neither good nor bad, but sometimes I would like to find a hobby or sport that concentrated all my effort and enthusiasm. Like those compulsive collectors, film buffs, marathon runners or football fans that can make their passion almost a reason for living. Well, maybe I exaggerate a bit, but you understand me, isn’t it?

The point is that perhaps this absence in the extreme pleasures, has led me to notice the pleasure that others find in these things. So, when a fellow is enjoying a good Scotch, or sucking a cigar with pleasure, or eating with great relish a good ham sandwich, when a friend is pleased to wear those elegant clothes that make her happy, when some parents drool with the trifles of their baby, when I accompany a friend on his favorite sport or hobby, I watch and enjoy.

Image: Mantas Ruzveltas / FreeDigitalPhotos.net

Do not ask me why, I do not want psychoanalysis. And after all, this is better than those who feel good upsetting everyone around them. Call it empathy, I do not know, but the more you enjoy, the more I do.

August 13, 2010

Transmeme XVI

We are all born to be perfect. We end up being lead, copper, tin, according to the harshness of the air.

August 11, 2010

Odious comparisons VII - The Bank of all

This is how some financial institutions like to call themselves in their advertising. In order to reach more audiences, you know.

However, after the events of recent years, it seems that we should make it effective. Make them become the Bank of all indeed. Yeah, yeah, although it seems that I'm cursing, I'm talking about making public entities out of banks.

Let me give my reasons. It is proven that financial provide a basic service, a public service, because we all need it. The offer of this service may not be somewhat discretionary, it must be guaranteed. What is the advantage of a competitive free market when we can not afford that natural selection puts aside the worst players in the sector (i.e. government aid has to be given to banks, so they do not burst)? What efficiencies does it provide when the only possible outcome is generating profits or generating even greater profits?

If the most notorious results of this private sector are achievements such as: new product R&D (subprime mortgages, ninja, etc. valued at notional risk), cost efficiencies (stratospheric bonus for managers, shielded salaries with outrageous premiums) and contribution to society (when companies need credit at most, they refuse to give it), where's the advantage?

Oh, right, if you intervene and nationalize banks, all capital would flee the country, so soon. I was not bearing in mind that government administration inefficiencies are more scary than the irresponsibility of some private companies. I think the one and only paradigm shift we will see, when most transactions are online, is the creation of the Google Bank and Currency.

August 09, 2010

Transmeme XV

To the non-believers: the first act of faith is thinking you'll still be existing in 10 seconds.

August 06, 2010

Odious Comparisons VI - The virtue of the marginal ones

As regular comics reader (or graphic novels, however you want to call them), there is something I've alternately suffered and enjoyed for my life.

As consumer of a product that has lived mostly in the cultural marginalization (we can not say it's just mainstream culture, at least in this country) I have suffered, too often, the drawbacks of being part of a small market, unstable and fragile with little demand, namely: low quality published issues or high prices, poor choice of titles, long waits for publications, cancellations of collections, difficulty in finding them in stores, and inability to socialize with the subject (unless it was with the few fans like me, once recognized as such, are regarded with the esteem after having received misunderstanding and sidelong glances.)

Image: Francesco Marino / FreeDigitalPhotos.net

Similarly, these drawbacks are motivated by the same reasons that make this hobby something infinitely enjoyable. The lack of interest that we raise as a group of readers, permeable minds, never made it too interesting for the shredder. The homogenizing marketing and institutional machines, as well as the censorship and interest groups (collective moral, governmental, corporate publishers) hardly affected us (at least not as they did with literature, cinema, and others).

For that reason, I had the pleasure of reading comics on topics that although they could be treated equally well in other media, would never have the chance. I have experienced personal authors; I sucked their creativity with less restriction, and enjoyed more experimental ways of telling things.

So, if I have to suffer that my preferences as a consumer are not part of the mainstream, I must admit they would have little interest for me if it were otherwise. I would like affectionately greet those who truly suffer/enjoy this still being a marginal world, those who try to live from it: authors, publishers, and booksellers. Courage, courage.

August 04, 2010

Transmeme XIV

The continuity of "me" is just an illusion.

August 02, 2010

The World Theatre IV – TV shop

Someone must have said: "Television defines how society is". I think you can learn more about how we are by looking at a whole week television broadcast than reading an essay on behavioral science. Besides, it is often more entertaining.

Some years ago when private channels mushroomed, I discovered the fabulous world of television shopping. The vacuum pump, the eternal blade knife, reamer-shaker, the artificial bait in garish colors, paint roller, pen scratch remover, insoles to seem taller and so many other revolutionary flagship products.

Products like this have some charm, especially when you know that you can not go to a store and buy them (in their original version). Moreover the form of submission deserves praise. Yes, the show. It is simply sublime.

Firstly that smiling audience, dedicated and devoted, as well as varied. Forget about talk shows in the early evening, with their audience made up mostly by kind senior members who have their nap after the initial appetizer. In television shopping find people like those we would like to be, the target of our beautiful product. All smiling excited, firing all the time 'oooohs' and 'aaaahs' after a new discovery about the features of frying oil-free device.

On top of that we have the masters of ceremonies. Normally a pair of perfect communicators, one is the expert, the other, the inquisitive and a priori 'skeptical' co-host, who by his sharp questions to the expert reveals step by step the myriad of advertised advantages and properties. But you must pay attention to how the expert handles the product, either a knife or a shaker, in seconds runs perfect and precise handling that makes the unit seem to run alone, effortless, with no need to be cleaned... How many training hours are invested for that smooth execution! They really are masters of their craft and I enjoy them. Did they make a lot of shots due? I guess that more than once, but, hey, do not tell anybody, the show is live.

Finally we reach climax. After having made us realize that our lives from now are almost unbearable if not enjoy the benefits of that product, is the best. Price. Amazingly it is a bargain, but that's not all, buying a unit you get a deal of free added accessories, warranties, brochures and manuals, and also amazingly, you can get another unit for free, and another and another... This is such a frenzy, that after the last applause I always have tickle at the tip of my fingers, asking me to dial in and place my order.

Seriously, I find these programs hypnotic and extremely relaxing, since I have to think about anything, just putting myself in the hands of the two friendly and chatty presenters. If you do not trust me, try at least once the following experiment: After a great evening, late at night when you are half drunk and a bit sleepy, switch the TV on, seek out our friends and let yourself go. You will go into a light trance, and the effect is strobe.

I must admit that although I have never bought anything, I have come to see one of these programs over a dozen times. My compliments to Chef Tony.

 
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