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August 02, 2010

The World Theatre IV – TV shop

Someone must have said: "Television defines how society is". I think you can learn more about how we are by looking at a whole week television broadcast than reading an essay on behavioral science. Besides, it is often more entertaining.

Some years ago when private channels mushroomed, I discovered the fabulous world of television shopping. The vacuum pump, the eternal blade knife, reamer-shaker, the artificial bait in garish colors, paint roller, pen scratch remover, insoles to seem taller and so many other revolutionary flagship products.

Products like this have some charm, especially when you know that you can not go to a store and buy them (in their original version). Moreover the form of submission deserves praise. Yes, the show. It is simply sublime.

Firstly that smiling audience, dedicated and devoted, as well as varied. Forget about talk shows in the early evening, with their audience made up mostly by kind senior members who have their nap after the initial appetizer. In television shopping find people like those we would like to be, the target of our beautiful product. All smiling excited, firing all the time 'oooohs' and 'aaaahs' after a new discovery about the features of frying oil-free device.

On top of that we have the masters of ceremonies. Normally a pair of perfect communicators, one is the expert, the other, the inquisitive and a priori 'skeptical' co-host, who by his sharp questions to the expert reveals step by step the myriad of advertised advantages and properties. But you must pay attention to how the expert handles the product, either a knife or a shaker, in seconds runs perfect and precise handling that makes the unit seem to run alone, effortless, with no need to be cleaned... How many training hours are invested for that smooth execution! They really are masters of their craft and I enjoy them. Did they make a lot of shots due? I guess that more than once, but, hey, do not tell anybody, the show is live.

Finally we reach climax. After having made us realize that our lives from now are almost unbearable if not enjoy the benefits of that product, is the best. Price. Amazingly it is a bargain, but that's not all, buying a unit you get a deal of free added accessories, warranties, brochures and manuals, and also amazingly, you can get another unit for free, and another and another... This is such a frenzy, that after the last applause I always have tickle at the tip of my fingers, asking me to dial in and place my order.

Seriously, I find these programs hypnotic and extremely relaxing, since I have to think about anything, just putting myself in the hands of the two friendly and chatty presenters. If you do not trust me, try at least once the following experiment: After a great evening, late at night when you are half drunk and a bit sleepy, switch the TV on, seek out our friends and let yourself go. You will go into a light trance, and the effect is strobe.

I must admit that although I have never bought anything, I have come to see one of these programs over a dozen times. My compliments to Chef Tony.

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Phototraps by Iván Cosos J.N.S.P.S. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.